Wednesday, July 29, 2009

Priorities

Football is king at our school. This is followed closely by basketball and baseball. We are an SEC school and we value our athletics program. Since if you google the institution or search YouTube for material about the school, you will find football and then some other sports-related material en masse, it makes sense that you would align university relations with Athletics. Obviously they have been doing something right in terms of marketing. It is sort of the "if we can't beat them, let's join them" mentality. If people are going to say we are a football school (and they always have but we are no longer a top 20 party school) then let's give up on pretending any differently. Athletics is a key part of the university experience so now we have a vice chancellor for athletics. That means that we are being honest in our priorities. Well, actually we would make the football coach our chancellor if we were being truly honest - but he wouldn't like the pay cut.

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